Friday, 22 July 2011

Crescent Processing Company: Scams That Can Ruin Your Business

It is an unfortunate fact that in a world where honest people are just trying to make a decent living and provide for their families, scammers are always lurking around the corner trying to ruin these good businesses for their own personal gain. In the credit card processing industry in particular, where large amount of money are constantly changing hands, there’s a considerable chance of running into these unscrupulous entities.

Vigilance and caution are necessary for both the merchants and the legitimate credit card processing companies to protect themselves. As their way of offering this kind of protection for both parties, Crescent Processing Company has come up with a list of the most common scams that we should avoid at all cost.

True Rates Are Higher Than Advertised Rates

Merchants naturally want to spend as little as possible on overhead expenses such as credit card processing, so they are easily lured into signing up for services with very low advertised rates. Unfortunately, scammers know this and through a combination of false advertising and fast-talking agents, they are able to fool many merchants into hiring them. These poor merchants will only realize their mistake once they have already signed the contract and are tied to much higher rates than they had been promised.

Free Use of State-of-the-Art Equipment That Are Actually Outdated and Obsolete

Credit card companies are coming out with new cards practically everyday. In order for merchants to keep in pace with this changing technology, they should also have access to modern equipment, like the ones offered by the Crescent Processing Company. Scam services, on the other hand, offer free use of supposedly state-of-the-art equipment that turn out to be obsolete models that are unable to process the newer kinds of credit cards.

Rates Are Supposedly Lower Due to Close Ties with Credit Card Companies

This is a very easy claim to make because merchants don’t really have a way of verifying whether this is true or not. In the case of Crescent, it is very much true that they do have close ties with major credit card companies and this is the reason why they offer lower rates than their competitors. But the thing is, they do not use these close ties in their advertising gimmicks. Unlike Crescent Processing Company, scam services even highlight these so-called ties in order to fool unsuspecting merchants to sign up with them.

Basically, if the offers in terms of rates, fees and free equipment sound too good to be true, then they probably are, especially if they don’t have any way to back up the claims that they are making. This is why Crescent Processing Company believes in transparency – they don’t have anything to hide from the merchants and whatever they are advertising, both to merchants and to potential sales agents, are exactly what they are willing and able to offer.